Gloss 48

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WHY WE LOVE IT

Less isn’t just more; less is everything. S.W. Basics founder Adina discovered that if she stuck with only absolutely essential ingredients and didn't add a bunch of extra stuff, she didn’t need to p...

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by SW Basics

WHY WE LOVE IT

Cleanser

Less isn’t just more; less is everything. S.W. Basics founder Adina discovered that if she stuck with only absolutely essential ingredients and didn't add a bunch of extra stuff, she didn’t need to put a hundred things into her products. Using fewer ingredients meant more potent skincare. Plus, she doesn't water it down with cheap synthetics or exotic fillers, which means her products are more likely to be safe even on the most sensitive skin. That’s why everything S.W. Basics sells only has 5 ingredients or less. And they still make you look amazing and smell pretty. Holler!

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